Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
META - THE WORLD`S SMALLEST GYM
PROJECT TYPE
EVENTACTIVATION, EVENT, SOCIAL MEDIA CAMPAIGN
YEAR
2023/ 24
ROLE
COLOR GRADING
AGENCY/PRODUCTION
BBDO, MUTTER&VATER
Meta Quest and PUMA have teamed up to present “The World’s Smallest Gym,” a pioneering mixed reality experience that combines the advanced technology of Meta Quest 3 with PUMA’s fitness expertise. Designed for a compact 2m x 2m space, this unique setup offers endless workout possibilities such as boxing, HIIT, and Zumba. The initiative aims to inspire people to stay active during the post-January fitness slump. Visitors can enjoy 15–20 minute immersive fitness sessions at PUMA’s flagship store in Berlin until February 3rd.
The campaign, featuring NBA star Dennis Schröder, highlights how Meta Quest 3 enhances athletic training. Conceptualized by BBDO Germany and AMV BBDO London, the campaign spans multiple media channels, including wild postering, editorial collaborations, and influencer-led social content.
I had the privilege of contributing to this project as Colorist.
